Google news and weather pop ups3/16/2023 ![]() It should also have value, be topical, supported by fact, and independent of salesy tones. New content needs to be accessible, load quickly, and be rich in information. If you are unsure about what determines quality in content, take a look at the Webmaster Quality Guidelines. Look at your content objectively so you can compare it to the top ranking sites on the same topic.Įnsure your content exceeds the basic requirements like depth, variation, opinion, expertise, trust, and statistics. Quality is present throughout every aspect of the Google ethos. To learn more, read the full list of technical guidelines. The domain on which the content is hosted needs to be accessible to search engine bots.In most cases, multimedia content (YouTube being the occasional exception) will not be included. PDFs, JavaScript, and other content types cannot be crawled or displayed. Content is provided in HTML format only.URLs and anchor links are descriptive of the content, unique and permanent.Many of these are traditional SEO ranking factors and others relate specifically to Google News. Google uses algorithm-based processing when it discovers and crawls articles for inclusion in Google News, and there are a number of technical factors that must be satisfied. It should also be supported by trust signals including a physical address, supporting authorship, and telephone numbers.įor more, see the full list of Google News general guidelines. This content should offer a clear opinion, based on expertise and experience within the field. Otherwise, none of it will get into (or stay in) Google News.Īlso, content must be well-written and devoid of excessive distractions such as adverts, videos, and so forth.Ĭontent that reflects industry-leading expertise has a greater chance of getting into Google News. If your site has a mixture of self-generated and aggregated content, you need to clearly differentiate this. Some content that does not fall into this category includes tips and advice, job adverts, or information-only content such as the weather or stock prices. General GuidelinesĪs you might imagine, the content must be timely, relevant, and of perceived interest to the Google News audience. In the following sections, we focus on the core guidelines you must follow for any likelihood of success within Google News. When you invest a great deal of time, money, and resources into any area of your website, you need to make that investment work hard for you as a return. Trust can be a key online differentiator between brands and websites, impacting user behavior at both pre-click (advert) and post-click (website) stages.įor many businesses, inclusion within Google News is another way of making more out of current and future content. This level of trust, when combined with the desired outcomes mentioned above, opens up broader business value outside of the traditional search metrics of impressions, traffic, and revenue. Over 60% of people trust Google News over other news outlets. Realistically, though, the answer is more complex. The obvious answer to this from a holistic point of view is to increase brand/expert/service reach, visibility, and traffic (some of which will ultimately lead to increased sales and end results). Why Do Websites Want to Get Into Google News? Suggested for you (user behavior and preference-based data).Location and preference-based information widget (displaying local news based on preferences and location data).Side navigation (quick topic filtering functionality).Search bar functionality (typical search engine use).If you want to know how to get your newsworthy website content into Google News, this post is for you. So, how can you get your content featured in the Top Stories section of the search results? They just need to produce high-quality content and comply with Google News content policies.”Įven so, practical tips and advice on Google News eligibility from the past are still effective today. “Publishers are automatically considered for Top stories or the News tab of Search. Late in 2019, however, Google changed its policy and removed the requirement to submit your site. ![]() In the past, there were several steps to being considered for listing in Google News. Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories. As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well. ![]()
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